Located in the heart of New Zealand's pristine wilderness, Port Blakely has created a product that encapsulates the bright, woodsy notes of Douglas-fir, making it ideal for cosmetics, aromatherapy, and personal fragrances. Unlike many companies that rely on harmful fossil fuels, Port Blakely has embraced the natural power of trees, creating a fully sustainable, circular energy system. Their state-of-the-art biomass boiler transforms wood byproducts into clean, renewable steam energy, allowing them to power operations while dramatically reducing their carbon footprint. This commitment comes at a pivotal time when consumers increasingly prioritise eco-friendly options in their purchasing decisions.
The company’s forests, including the pristine Shag River Forest, located just 2.5 hours from Queenstown, provides clean air and pure water, ensuring the highest quality essential oils.
"With over 20 years of Forest Management FSC certification under our belt, it was only natural for Port Blakely NZ Essential Oils [a subsidiary of Port Blakely] to become one of the first tree oil producers globally to gain FSC chain of custody accreditation for our Douglas-fir essential oil. We consider this the global gold standard in sustainable forest management and are proud to have achieved it within just three years of operation," said Mitch Cooke, Business Manager for Port Blakely NZ Essential Oils.
FSC certification ensures that Port Blakely’s operations adhere to rigorous environmental and social standards, safeguarding biodiversity, protecting workers’ rights, and supporting local communities. This is particularly significant as more consumers seek to align their purchasing decisions with sustainability principles. According to Cooke, the company’s essential oils enable customers to “make better informed purchases,” whether they are selecting products for aromatherapy, fragrances, or cosmetics.
The fragrance industry’s transition toward natural, responsibly sourced products reflects broader changes in global consumer preferences. In 2022, the natural personal care market experienced an 8% growth, driven by a rising interest in eco-friendly options. Industry analysts from market research firms like Grand View Research and Mordor Intelligence have noted that, despite the fragrance sector's slow move away from petrochemicals—primarily due to the lower cost of synthetic ingredients—there is a growing demand for natural alternatives. As consumers become more educated about the environmental impacts of fossil fuel-based products, the market for sustainably sourced fragrances continues to expand.
Port Blakely’s commitment to FSC-certified forestry and energy-efficient production methods positions them as leaders in this movement. Their FSC-certified Douglas-fir essential oil is gaining recognition not only for its quality but also for redefining sustainable production practices. By utilising renewable resources and reducing emissions, Port Blakely is forging a new path—one where nature and business can thrive together.