Trusted by Consumers

New research from FSC and GlobeScan – a global insights and advisory consultancy, reveals that consumers want to make sustainability-focused purchasing decisions and trusted third party certification labels play an increasingly important role in it.

According to the research, consumers are increasingly concerned about sustainability issues strongly associated with forests. In fact, the primary concern of consumers among forest issues is the impact of deforestation on climate and biodiversity. The survey found that 86 per cent of consumers try to avoid products that damage biodiversity and almost seven in ten of global consumers want to choose products that do not contribute to climate change.