What is a Promotional Licence Holder?

A promotional licence allows retailers, brands, and others to use the FSC trademarks to demonstrate their commitment to sustainable forestry. It’s designed for companies that are not certified but do sell or use FSC-certified finished and labelled goods.

Trademarks and Partnerships Manager: Jennifer Nicita
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FSC Trademark Use Guide for Promotional Licence Holders June 2026.pdf
PDF, Size: 16.49MB

FSC trademark use by promotional licence holders

Our trademarks include the initials FSC, the name Forest Stewardship Council, and the FSC 'tick-tree' or 'checkmark-and-tree' logo trademarks.

Our trademarks have been designed not only to promote the work of FSC and to inspire a love for forests, but also to enhance your brand and show your customers you care. This guide shows how FSC promotional licence holders can use our globally recognised trademarks for the promotion of FSC and FSC-certified products and services.

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Become a Promotional Licence Holder

Check your eligibility and complete the steps to become a PLH.

FSC Label on Book

Consumer Insights

Find out what consumers really care about when it comes to sustainability claims.