Far from the ordinary toilet paper provider, About A Dog goes beyond the bathroom, allocating a whopping 50% of its profits to support local animal welfare organisations. Led by Jarryd Tierney, the force behind this innovative venture, the company champions accountability not just within its walls but echoes it throughout the entire supply chain. The guiding principles of environmental sustainability and animal welfare aren't just values for About A Dog; they're the cornerstone of its identity and influence.
Tierney captures the essence of About A Dog's mission, noting "When we started About A Dog, It was important to us that we hold ourselves accountable and work in a way that reflects our passions for both environmental sustainability and animal welfare. By supporting the Forest Stewardship Council, we are able not just to ensure we are accountable but that we keep the entire supply chain accountable. Utilizing FSC products has allowed us to achieve significant goals as a small and relatively new business."
At the core of About A Dog's sustainability journey is the deliberate choice to use 100% Recycled FSC-certified raw materials in crafting their toilet rolls. This goes beyond offering customers an option that supports sustainable forestry; it's about fostering trust. The presence of the FSC label on their products serves as a stamp of authenticity, affirming that About A Dog's commitment to supporting healthy forests, communities, and wildlife is not mere rhetoric but a tangible reality.
Choosing FSC-certified supply channels is not a mere checkbox for About A Dog; it's a strategic move towards holistic compliance. It signifies an alignment of vision between the company and its suppliers—an aspiration for a world free of deforestation. This alignment ensures that About A Dog's sustainability goals resonate throughout the supply chain, fostering a unified commitment to ethical and responsible practices.
About A Dog's journey is more than a success story—it's a testament to the transformative potential of sustainability and ethical practices in business. By combining its core values with FSC principles, About A Dog has set itself on a sustainable trajectory and become a beacon for businesses aspiring to make a positive impact. Jarryd Tierney's vision paints a harmonious picture of business acumen and environmental responsibility—a blueprint for a brighter, more forest-friendly future.