“Supporting responsible forestry” is the new text of the MIX label. The new label will be launched in January 2022 with a transition period of 2.5 years.

As climate change concerns rise, demand for sustainable and ethically sourced goods grows. With this in mind, many corporations, businesses and brands are ramping up their eco-friendly advertising schemes to align with a ‘greener’ image.

Last week, several allegations were raised by the ABC against the Victorian government agency VicForests. These allegations were aired as part of a series of investigative reports on the ABC’s 7.30 TV programme.