Labelwise:
Noun [ley-buh-l-wahyz]
The state or condition of being aware; having knowledge; consciousness; especially of a social or ethical brand claim. Possessing discernment, judgment, or discretion as to what is fair or just.
Four of the world’s most credible eco and social labels have joined forces in a unique South African campaign: LABELWISE. Each of the four labels guarantee that global best practices are in place in the best interest of people and the environment.
Partners: Fairtrade SA, the Forest Stewardship Council (FSC), the Marine Stewardship Council (MSC), and Fair Trade Tourism.
Check out their funny short videos here.