“Organisations today cannot afford to view sustainability as a luxury.”
Kimberly-Clark places consumers at the centre of what they do. As a supplier of paper based hygiene products, with well-known brands including; Huggies, Kleenex, Scott, Kotex and Pull-Ups, that are used by nearly one-quarter of the world's population, procuring products from responsibly managed forests has big benefits on the ground.
According to Kimberly-Clark, one of the main advantages for FSC certification was that consumers want to buy from leaders in the sustainability space. The recognition for sustainable choice was applied to employees, and prospective employees, who want to work for a company that do the right thing. Kimberly-Clark considers FSC as the most robust certification scheme for paper products. So procuring FSC certified products means sourcing from responsibly managed forests and that ticks the box for active staff engagement and customers concerns.
As one of the first brands to advertise FSC certification on their packaging, Kimberly-Clark ANZ Sustainability Manager, Ryan Clark considers marketing FSC as a core commitment to sustainability;
"Since 2011 we’ve been a foundation partner of WWF-Australia’s Love Your Forests campaign, which aims to raise awareness of FSC as the certification of choice, and the importance of sourcing tissue, paper and timber products from responsibly managed forests.
This a key example of how our efforts in responsible sourcing use the power of the marketplace to end deforestation and safeguard forest ecosystems."
Kimberly-Clark ANZ’s Sustainability Advisor Ryan Kane spoke to Brent Balinski about the company’s sustainability drive in the last five years, and the priorities that will take it through to 2020.
This article originally appeared in Manufactures monthly, read the full article here: http://www.manmonthly.com.au/features/manufacturers-cannot-afford-view-sustainability-luxury-kimberly-clark/
This case study was written as part of #FSCFRIDAY 2016. Click hear to learn about how you can join us this year in promoting responsible forestry for business.