21 JULY 2022 (THURSDAY) 
1600 AEST | 1800 NZST


Breaking research by GlobeScan for FSC reveals that a steep rise in deforestation and climate change concerns is reshaping consumers' behaviour worldwide. The study found that shoppers want to make more sustainability-focused purchasing decisions, and trusted third-party certification labels like FSC play an increasingly important role. Their main concern is the impact of deforestation on climate change and biodiversity loss.

The findings demonstrate that FSC's visibility and trust are rising globally, with fifty-four per cent of consumers expressing high levels of trust in FSC's role in protecting forests above all other actors – including governments and companies. By leveraging this consumer insight, brands and businesses can adapt to the changing consumer demand landscape. 

Join FSC on the 21st of July for our GlobeScan Asia Pacific webinar, where we unpack the findings and showcase various business leaders' experiences to benefit you and your business!

Drawing from an in-depth study across the Asia Pacific, join this webinar to:

  • Discover the latest consumer behaviours and attitudes towards forestry issues.
  • Understand how sustainability influences consumer purchasing decisions worldwide.
  • Hear practical examples from successful brands and how FSC can be leveraged to demonstrate a meaningful commitment to the world's forests